WPP’s Wunderman And Salmon Launch Wunderman Commerce
This week has seen Wunderman, the main world digital company announce that it will likely be launching a brand new division, Wunderman Commerce along side Salmon, an award successful ecommerce consultancy.
Who Are Wunderman?
Wunderman are one of many world’s main digital businesses whose mission, it says, is to encourage folks to take motion and has the motto ‘Artistic Pushed, Information Impressed’. Its strengths lie in a variety of areas notably advertising database operations in addition to buyer engagement methods, these successful them quite a few awards internationally. The company is predicated in New York and has a complete of 175 workplaces throughout 60 international locations staffed by creatives, strategists, knowledge scientist and technologists. It’s a part of WPP.
Who Are Salmon?
Salmon are a worldwide ecommerce consultancy that provide trade main ecommerce options and buyer journeys to a few of the world’s main manufacturers. Salmon had been based in 1989 and now have over 750 consultants working in workplaces in London, New York, Seattle, Beijing, Amsterdam and Melbourne. Salmon had been acquired by WPP in 2013 and they’re the corporate’s largest ecommerce consultancy.
Wunderman Commerce
The launch of Wunderman Commerce will remodel Wunderman’s providing to incorporate enterprise degree ecommerce and cell commerce capabilities. This might be due to Salmon’s experience as one of many world’s most profitable ecommerce service suppliers. They’ve explicit experience in creating options with platforms resembling SAP Hybris, Magento, Intershop and IBM Watson Commerce. As a part of the collaboration, Salmon will acquire entry to all of Wunderman’s ecommerce purchasers, its main CRM capabilities in addition to its offshore advertising automation centres.
“With a big share of retail progress coming from on-line channels and rising disruption from Amazon, Wunderman’s purchasers are more and more in search of strategic and technical capacity in constructing ecommerce options,” mentioned Mark Learn, world chief government officer, Wunderman.
“Salmon’s experience has been constructed within the UK, by many metrics the world’s best ecommerce market, and we look ahead to providing it to our purchasers around the globe as we roll out Salmon’s capabilities globally,” he added.
“This improvement permits us to ship our award-winning experience to world manufacturers and retailers and to work collectively with purchasers that need to obtain true digital transformation,” mentioned Neil Stewart, chief government officer, Salmon, who will head up the brand new division.
“We’re delighted to affix Wunderman to increase our capabilities and enhance our provide to purchasers,” he added.
The launch of Wunderman Commerce comes simply two weeks after Wunderman acquires Spanish digital company The Cocktail, a number one supplier of digital transformation companies that has 250 workers throughout Mexico and Columbia.
