Main the 2023 Ecommerce Cost: Session standouts
Mark your calendars. Main the 2021 Ecommerce Cost, the primary of six live-streamed half-day occasions from Digital Commerce 360 this yr, is quickly approaching. With lower than one month to go till the occasion on Thursday, Might 20, our editors and researchers have hand-picked periods attendees received’t need to miss.
Every of our moderators or interviewers has met with our roster of outlets to dig into essentially the most urgent points they plan to debate intimately for every session.
Under are some session spotlights:
Our Curbside Story
Retailer: Jon Abt, co-president, Abt Electronics
Interviewer: April Berthene, Digital Commerce 360
Session notes:
Is launching curbside pickup actually price it if you happen to solely have a number of shops? Electronics service provider Abt—which solely has one retailer—says, indisputably, sure. Abt co-president Jon Abt will share Abt’s curbside pickup story, comparable to why it determined to launch the characteristic, how common it was and a few tweaks it made to this system all through the pandemic.
The Social Story
Retailer: Gretel Going, founding father of Fortune & Body
Interviewer: Tabitha Cassidy, Digital Commerce 360
Session notes:
Gretel Going, founding father of customized jewellery retailer Fortune & Body, will talk about the methods she makes use of social media to develop a following, construct a constructive status for her model and join with clients. Up to now, natural social media techniques have labored finest for the retailer. Fortune & Body’s influencer advertising program is exclusive in that all the influencers it really works with are both earned influencer relationships the place influencers discuss her model naturally and organically as a result of they prefer it—or real-life clients. The model believes that this strategy leads to extra genuine content material that will increase engagement. Fortune & Body’s signature lockets have attracted followers like Whoopi Goldberg, Kate Hudson and Solange Knowles.
Panel: Deal with Success: From the distribution heart to the doorstep—how retailers are delivering the products
Retailers:
Bob Goodliffe, CEO, Cyberweld.com
Lev Peker, CEO and director, CarParts.com
Adam Greenberg, president and founder, NorthShore.com
Moderator: James Melton, Digital Commerce 360
Session Notes:
There shall be a lot floor to cowl on this 30-min jam-packed session.
Panelists plan to debate:
- Provide chain issues: The blocking of the Suez Canal made worse an already-stressed provide chain. Moreover, shortages of transport containers are one other critical subject.
- Forecasting: On-and-off lockdowns and the unsure timetable of stimulus checks are making demand robust to forecast.
- Strained carriers: FedEx and UPS are nonetheless working at full capability, which makes it arduous to enhance transport occasions. What used to ship in about 2.5 days now ships in 5 days.
- Staffing up warehouses: Panelists cite a scarcity of warehouse staff as one other downside.
Main the 2021 Ecommerce Cost is designed to pack as a lot ecommerce evaluation, information and revenue-generating concepts into 4 fast-paced hours as potential. This primary-of-its-kind interactive expertise will premiere on Thursday, Might 20, from 10 a.m.-2 p.m. CST and have analysis and information not but launched to the general public, tactical recommendation on how you can higher handle digital operations and ecommerce pattern predictions. It additionally will incorporate the real-life experiences of outlets into every dialog. Attendees will study new methods to shortly and creatively drive income in 2021 and past.
Safe your spot and get a primary take a look at our ecommerce analysis and information and go away with the instruments it’s good to drive income and work smarter in 2021 and past. Be taught Extra.
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