Fixed Contact E mail Advertising and marketing Overview (June 2022) – All the pieces You Have to Know

Whether or not you’re a present ecommerce retailer proprietor or a budding on-line vendor seeking to make a begin, it’s best to hopefully pay attention to the worth that electronic mail advertising can carry your enterprise.

The method of choosing the proper electronic mail advertising software program on your firm nonetheless may go away you with a headache. There are many choices obtainable and this has made the market fairly saturated.

E mail advertising is intrinsically linked together with your gross sales, advertising and CRM (buyer relationship administration) operations. Get this proper and the method of figuring out when and what kind of emails it’s best to ship to your chilly, heat and certified leads turns into a seamless course of that may have an enormous affect in your on-line enterprise.

The entire various software program choices include their very own distinctive set of strengths and weaknesses, so cautious and methodical analysis is required to make sure you are discovering the perfect match for you.

Nevertheless we’ve made this simpler for you by producing a snapshot of the professionals and cons of one of many business’s greatest gamers in Fixed Contact.

Fixed Contact Overview: Overview

Fixed Contact are one of many longest established electronic mail suppliers on this planet. The corporate was arrange in 1995, a mere 4 years after Tim Berners Lee invented the World Vast Internet as we all know it.

As they had been round in the course of the infancy of the web, this has helped to instill them as a serious participant and so they boast over 650,000 prospects in 180 totally different international locations. The entire corporations utilizing their service ship a complete of 200 million emails per day.

What makes Fixed Contact an ideal competitor for the likes of instruments like MailChimp and Get Response, is the truth that the know-how is all the time evolving. Fixed Contact have constantly added new options like surveys, social campaigns, and even web site constructing instruments to the combination over time. Most of the different leaders within the electronic mail panorama don’t present the identical range.

Prior to now, Fixed Contact did have it’s personal occasions administration software too, nonetheless, this was ultimately eliminated. As a substitute, you’ll want to use the Eventbrite integration to entry comparable options as we speak. The excellent news is that Eventbrite is simply one of many many integrations obtainable from Fixed Contact as we speak. There are over 400 apps and integrations that assist as we speak’s enterprise leaders.

Fixed Contact Overview: Pricing

When wanting on the pricing web page you will be misled into considering that there are simply two pricing plans, one at $20 a month and one at $45.

Nevertheless, if you happen to delve a bit deeper these two costs are solely obtainable you probably have as much as 500 contacts in your account.

For instance, if you happen to transfer as much as 500-2500 contacts on the E mail Plus bundle then the value will rise to $70 a month.

Notably, irrespective of which bundle you select on your electronic mail advertising with Fixed Contact, you may unlock a spread of options. The e-mail plan provides you a number of highly effective instruments for sending skilled emails and rising your contact listing. Nevertheless, electronic mail plus is the higher choice if you happen to’re on the lookout for a possibility to take your advertising to the subsequent degree with automation, dynamic content material, surveys, and extra.

Web sites and on-line shops for Fixed Contact are additionally obtainable now. These instruments aren’t simply add-ons, they’re included as a part of E mail Plus and your E mail account with no further value. There’s additionally a 1.5% transaction price charged for every sale made by an internet retailer. For those who’d like to make use of a customized area in your web site, you should purchase one, or join one thing that you just already personal.

Each packages provide limitless emails which is a good benefit. The one distinction is that the E mail Plus bundle presents 10 customers versus 1 and has an even bigger file storage capability in 2GB moderately than 1GB.

Prepay Pricing

Fixed Contact presents a pay upfront service so that you could save in your month-to-month prices. Pay for six months up entrance and you’ll obtain 10% off. Pay for 12 months and you’ll obtain 15% off.

Free Trial Plan – a 30-day free trial is obtainable to you earlier than you enroll and you may cancel at any level with out being charged.

You may add as many contacts as you want in the course of the free trial. What number of you have got on the finish of your free trial will decide what contract you’re on.

Go to right here to enroll to your Fixed Contact free trial.

Fixed Contact additionally presents numerous reductions for nonprofits too. You may get 20% off a pay as you go 6-month account with Fixed Contact, or 30% off if you happen to select the 12-month pre-pay choice. At the moment, there’s no low cost if you happen to’re simply paying on a month-to-month foundation.

Fixed Contact Overview: Options

The options listed under that embrace the bracket (Plus) are solely obtainable on the E mail Plus bundle which begins at $45 versus the $20 a month bundle.

The good and intuitive electronic mail editor makes it simple for folks from any background to customise and create lovely emails that stand out on any system.

Contact Administration – very helpful that you could add your contacts from Excel or Outlook or a CRM service resembling Salesforce. You’ve the choice to personalise your contact with tags as nicely resembling “Instagram Fan”, “Sizzling lead” or “Misplaced buyer”

Listing-Constructing Instruments – rising your listing is important so Fixed Contact makes use of an simply built-in enroll kind that you could place in your web site. Alternatively you should use their Fb app to start amassing contact info out of your followers

Monitoring & Reporting – view your sends, opens, click on throughs and extra with easy to know stories. You can even evaluate numerous campaigns, view click on maps and evaluate the efficiency between desktop and cellular

Customizable Templates – select from over 100 electronic mail templates that are all mobile-responsive. In case you are a small enterprise you may as well make the most of their vary of free inventory pictures, moderately than taking out an expensive subscription with a inventory photograph supplier

Picture Library – in addition to accessing free pictures you may as well buy pictures by Bigstock at a reduced fee. You can even combine together with your social media platforms to allow you to simply add from Fb and Instagram

Advertising and marketing Calendar – an internet and printable advertising calendar is accessible to make sure you don’t miss any vital holidays

E mail Scheduling – schedule your emails for the longer term, moreover, Fixed Contact gives you suggestions primarily based in your most profitable sending occasions, in addition to the perfect business commonplace

Cellular App – take your emails with you while on the go. You may view stories in addition to schedule emails proper from the app

E mail advertising automation – E mail advertising automation by Fixed Contact provides corporations the liberty to work smarter when connecting with customers. There are welcome electronic mail options for brand new subscribers, triggered electronic mail collection, contact segmentation, and the choice to resend emails to individuals who don’t open their messages initially. You can even unlock Fixed Contact’s highly effective number of list-building instruments.

E mail Plus Options:

E mail Automation (Plus) – means that you can schedule emails mechanically on your prospects. Best for programming emails to be despatched out to rejoice birthdays and anniversaries

Occasion Advertising and marketing (Plus) – plan and handle attendees for upcoming pop-ups, occasions or fundraisers, in addition to sending occasion invites

On-line Donations (Plus) – working a charity occasion? You may monitor donations from prospects in the identical place as you’d monitor open and click-through charges

Surveys & Polls (Plus) – select from 7 varieties of survey questions, from sliding scales to a number of alternative. You can even connect your polls to your Fb web page or web site

Coupons (Plus) – drive gross sales with mobile-responsive coupons. Get real-time stats on who’s used your coupons and who’s shared it. You can even see who’s however hasn’t used it that will help you convert them right into a sale

Topic Line A/B Testing (Plus) – check two topic traces with a share of your prospects to see which has gathered the perfect open fee. You may then ship the successful topic line to the remainder of your listing

Different Noteworthy Options

Managing Bounces – if an electronic mail delicate bounces then it’s positioned on maintain for 15 days earlier than they try and resend. Fixed Contact additionally presents a ‘beneficial for removing’ part which may help you clear up your listing as you go ahead

Languages – you have got the choice to alter to 1 of 10 totally different languages. These languages are principally European

Social media advertising: Fixed Contact now presents a wide array of social media advertising instruments to strengthen your digital presence. Firms can entry a full social media inbox, social posting options, and analytics. The reporting info makes it simple to see how social campaigns are performing, whereas making updates, and guaranteeing that you could simply reply to feedback, or direct messages.

Full integration with Fb and Instagram adverts is accessible too. You may create social adverts that drive web site site visitors, model consciousness, and gross sales. Keep in mind to optimize your adverts with detailed insights and metrics as you go.

Monitoring instruments: Fixed Contact’s real-time monitoring instruments imply that corporations can see precisely who’s clicking on their content material in real-time. When you understand who’s interacting with and sharing your emails, you may create simpler campaigns. There’s even an choice to section contacts and create extra superior, focused lists primarily based on the content material every particular person interacts with.

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Getting began Information: Fixed Contact ensures that you could leap into electronic mail advertising with the precise focus. For those who’re busy attempting to develop a profitable enterprise, Fixed Contact may help. The corporate presents a free overview information of on-line advertising. This information covers every little thing from sensible recommendation on how you can assist folks discover you on-line, to tips about how you can set your self up for achievement. There’s additionally insights into how on-line advertising can work greatest for you.

Web site builder: For those who’re caught struggling to develop an internet presence on your model, then Fixed Contact may help. The AI-powered web site builder is likely one of the most up-to-date additions to the Fixed Contact atmosphere. With this software, it’s doable to create a professional-looking, cellular optimized web site in a matter of minutes. The answer is completely free to make use of, and it comes with entry to high-quality pictures, templates, and extra. For those who don’t have a number of technical abilities, the web site builder with Fixed Contact may prevent a number of effort and time. Drag-and-drop performance makes life a lot less complicated.

On-line retailer: It’s not simply primary web sites that Fixed Contact helps for contemporary customers, however versatile shops too. For those who’re on the lookout for a handy and interesting strategy to promote merchandise on-line, Fixed Contact provides you an answer that’s free to arrange. The handy 24-hour eCommerce store is accessible to share with customers all around the globe, irrespective of whether or not you’re working a small enterprise, or a bigger enterprise. Fixed Contact shops can promote bodily or digital merchandise. The highly effective eCommerce platform additionally ensures wonderful experiences for purchasers on any system.

Fixed Contact Overview: Ease of Use

Typically, when electronic mail advertising specialists like Fixed Contact start including further options to their instruments, they’ll begin to undergo from issues, like complexity or complicated back-end environments. Nevertheless, that doesn’t appear to be the case when organising electronic mail advertising campaigns with Fixed Contact. This electronic mail advertising answer with it’s personal free web site and eCommerce builder instruments makes getting on-line and connecting with prospects easy.

Making a marketing campaign is so simple as selecting from E mail, occasion, survey, or automation in your dashboard. Keep in mind, the drag-and-drop editor will aid you make your campaigns look unimaginable too. If you wish to revisit or copy a marketing campaign, you may seek for key phrases or dates in your electronic mail advertising service.

On your electronic mail advertising marketing campaign, use a template to get began, then swap to the drag-and-drop editor to regulate your structure choices. You may tweak issues like textual content, and entry Google fonts. There’s additionally the choice to import PDF and weblog submit teasers into emails.

After getting a e-newsletter or marketing campaign able to go, then you should use automation and scheduling instruments to find out when it goes to your prospects. These instruments are widespread on competing platforms like SendinBlue and Get Response

One of many different main issues that makes Fixed Contact so consumer pleasant is the truth that it comes with all kinds of integration choices, together with Eventbrite and Shopify. The combination from Eventbrite permits subscribers to answer polls, RSVP, obtain new coupons, and even make donations straight from their electronic mail deal with. You can even add merchandise and purchase buttons to emails or add deserted purchasing cart emails to comply with up with doable prospects. This can be a enormous characteristic for Direct-to-Shopper e-sellers and retailers.

Fixed Contact Overview: Buyer Assist

All of us want a bit further assist at occasions, which is why it’s so vital to search out an electronic mail advertising software that comes with skilled assist. Fixed Contact has a couple of assist choices obtainable to select from. Reside assist for each chat and calls is obtainable on each packages. In addition to that there’s additionally:

Information Base – step-by-step guides, how-to articles and tutorials
Seminars & Coaching – webinars and tutorials obtainable on-line in addition to native occasions (principally US)
Neighborhood – a discussion board is accessible to work together with Fixed Contact customers in addition to an opportunity to specific your suggestions for brand new concepts

Cellphone assist isn’t technically 24/7 when it comes to availability, however you continue to get a beneficiant quantity of assist. The corporate stays open from 8am to 10pm on Mondays to Thursdays, and 8am to 9pm on Friday. You may get in contact between 8am and 8pm on Saturday and Sundays too.

For those who can’t discover anybody to reply your questions on Fixed Contact on the normal channels, you could possibly all the time take into account reaching out by Twitter.

Apps & Integrations

Fixed Contact presents 270 apps and integrations that cater from the very apparent to the very area of interest.

It additionally integrates seamlessly with Google Analytics which lets you monitor the success of your campaigns as soon as they land in your web site.

Fixed Contact additionally integrates with lots of the common CRM techniques resembling Salesforce. Due to this fact you may dip into your CRM to view your stories and plan comply with up campaigns.

Listed below are a number of the hottest app and integration choices from Fixed Contact:

Fb: The official Fb “be a part of my mailing listing” utility lets you accumulate contacts from your enterprise web page with Fb.
Eventbrite: This app combines the ability of occasion marketing via email advertising, so you may join together with your viewers and promote wonderful experiences. Add occasions to any electronic mail template, ship follow-up emails, monitor registrations and extra in the identical place.
Salesforce: You may straight combine Fixed Contact with Salesforce. The extra info you may accumulate in your viewers, the better it’s to create private messages on your customers.
MINDBODY: This utility makes it simpler for companies to streamline day-to-day duties by time-saving options like on-line reserving, automated process administration, shopper relationship instruments, funds, employees scheduling, detailed stories, and level of sale instruments.
QuickBooks: Have interaction shoppers, companions, and prospects in real-time with monetary info from the QuickBooks app.
3DCart eCommerce integration: Seamlessly sync your eCommerce retailer together with your Fixed Contact account. Have interaction your shoppers, prospects, and companions in seconds.
Shopify: Via SyncApps, you may mechanically sync important buyer knowledge between Fixed Contact, and your Shopify eCommerce system.
WooCommerce: Constructed on WordPress, and totally open-source, WooCommerce means that you could modify something and every little thing you select. Fixed Contact can hook up with this characteristic by Zapier.
Hootsuite: With HootSuite, you should use the social internet to launch advertising campaigns, develop your viewers, and distribute focused messages throughout channels all through the net. Allow the app within the Hootsuite app listing to get began.

Who Ought to Contemplate Fixed Contact? Professionals and Cons

Fixed Contact is a wonderful advertising software for corporations of all styles and sizes. Though many organizations take into account this software program to be a more sensible choice for small companies, moderately than massive corporations, there may be some scalability obtainable with Fixed Contact.

For those who don’t have a number of time or cash to spend on electronic mail advertising, then Fixed Contact will make it simpler so that you can develop knowledgeable picture on-line. There’s a variety of templates to select from, unsubscribe choices that will help you benefit from your electronic mail listing, and numerous different nice options to find.

The free model is a pleasant choice for smaller corporations, however chances are you’ll want to think about upgrading to the e-mail plus plan if you happen to’re severe about electronic mail advertising. The extra artistic corporations in the marketplace as we speak might also discover that Fixed Contact is a bit restricted relating to issues like customization and bespoke parts.

Fixed Contact is more likely to be the precise alternative for you if you happen to’re trying to find an electronic mail advertising software with superior options for a low worth. With a cellular app for each apple and android, you may management your fixed contact electronic mail campaigns wherever you go. Moreover, the fixed contact pricing construction is sweet for many who don’t have a lot cash to spend.

The e-mail builder on Fixed Contact is very easy to make use of, and it means that you can deal with a number of duties in addition to electronic mail sending. As an illustration, you will get concerned with occasion invites, registrations, and ticket administration if you happen to’re on the e-mail plus plan.

Professionals

Deliverability – Fixed Contact have probably the greatest deliverability charges of their area. They’re distinctive in delivering to all the key electronic mail corporations resembling Outlook, Gmail and Yahoo
E mail Alternative – there’s a nice vary of emails resembling basic, newsletters, autoresponders, occasions, surveys and coupons
Ease of use – it’s fairly simplified and there aren’t a number of choices to select from so it’s very simple to get the cling of
Pricing – in comparison with their rivals they’re very aggressive on pricing
Templates – the quantity of electronic mail templates and pictures at your disposal makes it very fast and straightforward to arrange a marketing campaign from scratch

Cons

Automation – the automation choices are very primary. You’ve the apparent choices resembling birthday/anniversary reminders however it stops there. In case you are on the lookout for an all-in-one advertising automation software program that additionally serves as a CRM system, then this isn’t for you
E mail Design – regardless of there being a plethora of electronic mail templates and pictures at your disposal the design of them is usually a little restrictive. This implies there isn’t a number of flexibility for enhancing your electronic mail campaigns or enroll varieties

Is ConstantContact Appropriate for Me?

Sure

In case you are a small enterprise who doesn’t have the experience to design HTML electronic mail templates and simply need an out-of-the-box answer then that is excellent for you.

The primary bundle of as much as 500 contacts at $20 could be very aggressive and is a good start line. The convenience of use of the system and the unbelievable choices obtainable to you to extend your electronic mail listing are an ideal start line.

Fixed Contact will attraction to you if you happen to don’t need to max out your bank card on an electronic mail advertising platform. With a free plan trial to discover, and numerous integrations with different main instruments, this product may make an ideal various to choices like Hubspot and MailChimp.

For those who want one thing extra subtle on your electronic mail advertising campaigns, then Fixed Contact won’t be the precise alternative. Fixed Contact maybe isn’t for large companies which can be on the stage the place they’re superior of their advertising automation.

In case you are very aware about your branding then the templates obtainable might disappoint you attributable to the truth that they aren’t very customizable. Fixed Contact struggles to supply the perfect options available in the market for the extra premium plan, despite the fact that you get further parts like touchdown pages that will help you discover new prospects. You would possibly need to take into account another software program answer in order for you issues like superior listing administration, analytics, and numerous customization choices.

Fixed Contact: Conclusion

Fixed Contact is totally conscious that they’re an answer for small companies and so they play to that power magnificently. With drag and drop enhancing, simple importing on your contact lists, and numerous different user-friendly options, Fixed Contact attracts a large viewers of customers. You need to use this platform to take your lead administration technique to the subsequent degree, amassing shoppers from LinkedIn, Fb, and across the internet.

The strengths of Fixed Contact embrace ease of use, pricing, nice integrations, plus a unbelievable deliverability fee to make sure your emails are being seen and skim.The web site and Fb enroll varieties can guarantee that you could begin constructing your listing as quickly as you begin your subscription. What’s extra, we additionally like the truth that Fixed Contact comes with info on issues like engagement and opening charges.

There are different suppliers who’re providing extra sophistication with advertising automation, nonetheless Fixed Contact is aware of what they’re and so they do it very nicely.

Join your Fixed Contact free trial as we speak.