Ecommerce in Japan: Stats and Tendencies
Japan has one of many world’s largest economies, however ecommerce progress is comparatively gradual, at round 6% each year.
On this newest set of ecommerce stats, we’ll take a look at some key knowledge on the ecommerce market in Japan.
Key market knowledge
- Annual on-line gross sales (together with journey): $166 billion
- Annual on-line gross sales per capita: $400
- Web penetration: 93.5%
- Annual ecommerce progress: 6.2%
- Annual cellular commerce progress: 14%
Ecommerce market dimension
The ecommerce market in Japan is predicted to be price $135.5 billion by 2024, although progress is comparatively modest.
Notice: this chart excludes on-line journey, which accounts for roughly half of all on-line gross sales in Japan.
On-line spend by product class
Journey is the most important on-line product class for Japanese consumers, with $53.5 billion spent in 2019, in keeping with Statista.
Most popular cost strategies for on-line purchases
Credit score or debit card is the preferred on-line cost methodology in Japan, with financial institution switch and money the subsequent on the record. Digital wallets have but too take maintain, accounting for simply 2% of funds final yr.
Prime social media platforms in Japan
LINE, a messaging app with has its personal cost system, is the dominant social media platform in Japan, adopted by Twitter and Instagram.
The dominance of LINE is mirrored in stats from PayPal displaying purchases made by way of social platforms.
Hottest ecommerce websites
Whereas identified worldwide manufacturers function in Japan’s high 10 ecommerce websites, there’s a sturdy native presence too.
- Amazon Japan
- Rakuten
- Yahoo! Auctions Japan
- Yahoo! Purchasing Japan
- Mercari
- DMM
- Zozo City
- Wowma
- Rakuma
- Qoo10 Japan
