Cart of the Week: Digital River’s CCNow
There are extra than 500 on-line buying carts. And every week we function one, interviewing each the cart’s developer and a buyer. “Cart of the Week” isn’t a evaluate or an analysis, however reasonably a possibility to study a buying cart from the individuals who construct it and use it.
This week, we’ll hear from Brant Pallazza, vp of promoting for Digital River, the mum or dad firm of the net buying cart generally known as CCNow. Digital River is predicated in Minneapolis, Minn., and its CCNow ecommerce platform serves roughly 10,000 customers.
We’ll additionally hear from a CCNow buyer, Buddy Carr. He’s an expert skateboarder and the founding father of Indaba Group Inc. The corporate is predicated in Oceanside, Calif. and it sells skateboards and equipment on Tailtap.com, with roughly $250,000 in annual gross sales.
Sensible eCommerce: Please present some common background on the cart.
Brant Pallazza
Brant Pallazza: “Digital River CCNow was first launched in 1997 with the thought of offering on-line sellers an ecommerce resolution for cost- and time-sensitive laborious items retailers. From its early begin, CCNow has continued to evolve to supply our shoppers extra instruments. A few of these instruments embody buying cart administration, menus to configure product choices, cost processing, and the power to help a number of currencies.”
PEC: Is it hosted, licensed, or each?
Pallazza: “Hosted.”
PEC: How a lot does CCNow value?
Pallazza: “Two plans can be found: A set-up charge of $39.95 with no month-to-month minimums, and 4.99 % of product sales, plus 50 cents per transaction; or a set-up charge of $9.95 plus $9.95 month-to-month charge if lower than $100 in product sales, and 4.99 % of product sales, plus 50 cents per transaction.”
PEC: What’s your organization doing to develop into PCI compliant?
Pallazza: “Digital River’s CCNow is stage 1 PCI licensed. Digital River is listed on Visa’s International Record of PCI DSS Validated Service Suppliers. The onsite PCI evaluation was carried out by a QSA (certified safety assessor) from NetSPI utilizing the Visa U.S.A. Cardholder Info Safety Program Cost Card Trade Knowledge Safety Customary (PCI DSS) model 1.2.”
ListenListen to Brant Pallazza talk about his position with CCNow, in addition to supply ideas for retailers.
PEC: What are the cart’s greatest strengths?
Pallazza: “With CCNow, companies can begin promoting on-line instantly. It’s an all-in-one ecommerce resolution that gives a common buying cart. it is extremely easy to make use of and requires little improvement work. Retailers are able to take their web sites dwell with only a few clicks of the mouse to add merchandise and HTML hyperlinks.
“CCNow additionally permits retailers to succeed in worldwide markets shortly and simply by accepting 14 completely different currencies and a number of cost choices. And, we offer 24/7 customer support.“
PEC: What are a few of its weaknesses?
Pallazza: “Presently, CCNow is simply capable of help the sale of laborious items.”
PEC: What plans do you could have for future cart improvement?
Pallazza: “We’re direct integration for on-demand CD/DVD achievement, in addition to including recurring order performance.”
PEC: How would your cart assist an ecommerce service provider, versus the cart she or he is utilizing now?
Pallazza: “CCNow takes care of all of the internet hosting necessities, and likewise offers common buying carts, self-administration instruments, fraud and export screening, customer support and a number of cost options.”
PEC: Some other ideas for our readers, who’re primarily ecommerce retailers?
Pallazza: “The one factor I need to say to anyone who’s simply beginning in ecommerce is, there are sufficient companies that will help you promote on-line that you are able to do it your self, however so can everybody else. One of many issues that may make you completely different, and that others could fall down on, is help and repair.
“When someone buys out of your website, be private. Thank them with a affirmation e mail, be very open, and ensure your customer support quantity is accessible in case they’ve any questions. The most effective recommendation I can provide anyone is to be pleasant and buyer oriented.”
A Buyer’s View
Buddy Carr is the founding father of the net skateboard retailer, Tailtap.com, which makes use of the CCNow ecommerce platform to promote skateboard-related merchandise. Carr offers his feedback and opinions about CCNow beneath.
PEC: How lengthy has your organization been utilizing CCNow?
Buddy Carr
Buddy Carr: “June 2010 marks seven years. We initially select to go along with this cart primarily based on the low start-up value and low month-to-month charges. As a brand new firm with little or no working capital it made essentially the most sense.”
PEC: What are the cart’s greatest strengths?
Carr: “Ease of use. It’s easy, environment friendly and efficient.”
PEC: How might the cart enhance?
Carr: “Faster batch processing on the CCNow facet can be a plus.”
PEC: How would CCNow enhance one other service provider’s enterprise?
Carr: “As soon as the cart is up and rolling it requires little or no upkeep. As a enterprise proprietor, this can be a big plus.”
PEC: Do you intend on persevering with to make use of the cart?
Carr: “Sure.”
PEC: Some other ideas for our readers regarding the cart?
Carr: “If you’re a small start-up on the lookout for a dependable cart and processing system, CCNow is an reasonably priced strategy to get began. We now have had only a few issues, and any now we have had had been resolved promptly.”
Different CCNow Websites
- Asthmatic Kitty Information
- The Quiet Life
- CCNow Demo Retailer
