Cart of the Week: DesignCart

There are extra than 500 on-line buying carts. And every week we function one, interviewing each the cart’s developer and a buyer. “Cart of the Week” shouldn’t be a evaluation or an analysis, however slightly a chance to study a buying cart from the individuals who construct it and use it.

This week, we’ll hear from Justin Hill, vice chairman of enterprise improvement for CartManager Worldwide, a software program improvement firm based mostly in Orem, Utah. CartManager has developed a number of ecommerce options, together with this week’s featured on-line cart, DesignCart, which serves roughly 10,000 customers.

We’ll additionally hear from a DesignCart buyer, Steve Taylor, CEO of Noah’s Record and Noah’s Classifieds. The businesses are based mostly in Phoenix, Ariz., and promote services and products associated to categorised promoting.

Sensible eCommerce: Please present some common background on the cart.

Justin Hill

Justin Hill: “DesignCart was based in 2002 with a dedication to supply industry-leading ecommerce know-how and repair, and to help companies that use the cart to be more and more more practical and worthwhile.”

PEC: Is it hosted, licensed, or each?

Hill: “Hosted.”

PEC: How a lot does DesignCart price?

Hill: “It’s $18 per thirty days for the bottom service with limitless ‘Add to Cart’ buttons utilizing the button builder. The catalog model of the cart ranges from $24.95 to $99.95 per thirty days.”

PEC: What’s your organization doing to change into PCI compliant?

Hill: “Our buying cart is PCI DSS licensed and has been for the earlier 4 years. Our PCI DSS auditor is Ambiron Trustwave.” (Editor’s Notice: CartManager Worldwide is called on Visa’s world listing of PCI DSS validated service suppliers.)

ListenListen to Justin Hill of DesignCart focus on the beginnings of the corporate, and provide ideas to ecommerce retailers.

PEC: What are the cart’s largest strengths?

Hill: “Notable options embody real-time delivery assist for UPS, FedEx and U.S. Postal Service; customizable headers and footers; and an digital software program obtain function for soft-good gross sales and achievement. As well as, we take delight in servicing our cart retailers by offering toll-free telephone and electronic mail assist.”

PEC: What are a few of its weaknesses?

Hill: “Whereas the buying cart is appropriate with most third-party affiliate packages, it doesn’t at present provide an inner associates program.”

PEC: What plans do you may have for future cart improvement?

Hill: “Our buying cart is consistently evolving, and we at present have a full improvement schedule with a number of objects (such because the associates program) scheduled for later this 12 months.”

PEC: How would your cart assist an ecommerce service provider, versus the cart she or he is utilizing now?

Hill: “Essentially the most notable profit a service provider would obtain is the dedication to safety our buying cart service has made by being PCI DSS licensed slightly than simply specializing in being usually compliant.

“A extra uncommon function of our cart is that, if a service provider is searching for a brand new function or enhancement, we’re keen to do customized programming initiatives to assist accommodate the completely different wants of our cart retailers.

“Furthermore, the convenience of implementing our buying cart is of immense profit to retailers who’ve made the change from different buying cart suppliers.”

PEC: Every other ideas for our readers, who’re primarily ecommerce retailers?

Hill: “Now that service provider service suppliers and gateways are requiring retailers to supply proof that they’re utilizing PCI DSS compliant software program, the cart’s PCI DSS certification is extra worthwhile than ever.”

A Buyer’s View

Steve Taylor is CEO of Noah’s Record and Noah’s Classifieds. The 2 firms absorb roughly $3 million in gross sales every year by way of DesignCart, and Taylor gives his feedback and opinions in regards to the cart beneath.

PEC: How lengthy has your organization been utilizing DesignCart?

Steve Taylor

Steve Taylor: “We began out initially with a CartManager cart in 1999, however we’ve been utilizing CartManager’s DesignCart for a number of years now as a result of it integrates higher with our web site design and it’s PCI compliant.”

PEC: What are the cart’s largest strengths?

Taylor: “The PCI compliance, in addition to the flexibleness of design, pace, reliability, and the electrical obtain—all the identical causes we select the cart.”

PEC: How may the cart enhance?

Taylor: “At this level, it’s has extra capabilities than we want. I don’t know if there may be room for enchancment. I must run throughout a necessity and ask the DesignCart crew so as to add it. I believe they might.”

PEC: How would DesignCart enhance one other service provider’s enterprise?

Taylor: “I believe having the PCI certification would assist any service provider, based mostly on all the brand new Visa and MasterCard compliance guidelines. Additionally, the assist is admittedly good, which is vital to any enterprise. And, constructing the ‘Purchase’ buttons might be completed quick if modifications are wanted.”

PEC: Do you intend on persevering with to make use of the cart?

Taylor: “We plan a long run use of DesignCart, as it really works effectively with our license key server for the classifieds software program we promote and assist.”

PEC: Every other ideas for our readers in regards to the cart?

Taylor: “In case you have tried different carts and you continue to want extra options with actually good assist and PCI compliance, DesignCart does it.”

Different DesignCart Websites

• Griffin Enterprises, Inc.
• MerryMakers
• The place’s the Rest room?
• DesignCart Demo Retailer