There are extra than 500 on-line buying carts. And every week we function one, interviewing each the cart’s developer and a buyer. “Cart of the Week” will not be a evaluation or an analysis, however somewhat a possibility to study a buying cart from the individuals who construct it and use it.
This week, we’ll hear from Scott Cao, director of software program growth for AAcart, a Rosemead, Calif.-based firm. Roughly 500 ecommerce retailers use AACart.
We’ll additionally hear from a buyer, Andrea Rulfo-Khachi. She is operations supervisor for usa4ink.com, a web based retailer primarily based in Los Angeles, Calif. that makes use of AAcart to promote printer ink and toner provides.
PeC: Please present some normal background on the cart.
Scott Cao: “The cart was first launched in 2000. The imaginative and prescient behind its design is to supply a user-friendly cart that may permit anybody to construct and keep an ecommerce website. There isn’t any HTML or programming required. For the reason that cart’s inception, numerous options have been added, resembling the power so as to add customized HTML, extra templates, further product layouts, Google Checkout, PayPal Categorical, and far more.”
PeC: Is it hosted, licensed, or each?
Cao: “Hosted.”
PeC: How a lot does AAcart value?
Cao: “Charges vary from $19 to $69 monthly.”
PeC: What’s your organization doing to grow to be PCI compliant?
Cao: “All delicate knowledge is encrypted in our database. SSL encryption is used to make sure buyer knowledge is secured throughout switch. We frequently replace our servers to make sure safety holes are patched. Nevertheless, at the moment, we aren’t listed with Visa as a validated service supplier.”
ListenListen to Scott Cao describe how a highschool laptop class led to the founding of AAcart.
PeC: What are the cart’s greatest strengths?
Cao: “It is rather straightforward to make use of and we cost no transaction charges.”
PeC: What are a few of its weaknesses?
Cao: “It’s not but absolutely built-in with eBay, however we plan so as to add full eBay help sooner or later.”
PeC: What different plans do you may have for future cart growth?
Cao: “We will likely be including extra templates in addition to extra options, resembling U.S. Postal Service label printing.”
PeC: How would your cart assist an ecommerce service provider, versus the cart she or he is utilizing now?
Cao: “Our cart will permit the service provider to completely management his or her web site by a point-and-click interface. We additionally present customization programming at very affordable costs.”
PeC: Some other ideas for our readers, who’re primarily ecommerce retailers?
Cao: “AAcart options transport calculations for UPS, U.S. Postal Service and FedEx. It additionally has actual time bank card processing and secured transactions. An ecommerce website might be constructed inside thirty minutes utilizing our software program.”
A Buyer’s View
Andrea Rulfo-Khachi is operations supervisor for usa4ink.com, a web based retailer that makes use of AAcart to promote appropriate inkjet and toner provides. The web site processes roughly $7 million in annual gross sales by way of AAcart, and Rulfo-Khachi offers her feedback and opinions concerning the cart under.
PeC: How lengthy has your organization been utilizing AAcart?
Andrea Rulfo-Khachi: “We’ve been utilizing the cart for 4 years. We selected it as a result of it was reasonably priced and straightforward to add our product catalog. Additionally, the developer supplied glorious help.”
PeC: What are the cart’s greatest strengths?
Rulfo-Khachi: “One of many greatest strengths is the benefit of updating and importing our 700-plus merchandise product catalog. One other power is that if we ever consider a strategy to optimize the cart, the developer of the cart implements the optimization for a really affordable value, and with a really fast turnaround. It is a key factor, since we get to boost the cart simply the way in which we wish and make it straightforward for our clients to take a look at.”
PeC: How may the cart enhance?
Rulfo-Khachi: “We’ve already made numerous important enhancements with the assistance of the developer, such because the circulate of the cart, making it elective to enter a password, and altering the checkout buttons. We’ve achieved all the required enhancements, so I can not consider one now; but when we do, it’s simply achieved.”
PeC: How would AAcart enhance one other service provider’s enterprise?
Rulfo-Khachi: “This platform permits us to concentrate on our enterprise and never fear about cart safety, reliability, or different issues that will have occurred if we had developed the cart in-house.”
PeC: Do you propose on persevering with to make use of the cart?
Rulfo-Khachi: “Sure, we aren’t planning to vary.”
PeC: Some other ideas for our readers in regards to the cart?
Rulfo-Khachi: “Once more, the primary purpose we use this cart is ease-of-use and the help that’s supplied.”
Different AAcart Websites
- MyBinding.com
- British Components UK
- RosaryMart.com
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