Cart of the Week: 1AutomationWiz

There are extra than 500 on-line procuring carts. And every week we characteristic one, interviewing each the cart’s developer and a buyer. “Cart of the Week” isn’t a evaluation or an analysis, however fairly a possibility to find out about a procuring cart from the individuals who construct it and use it.

This week, we’ll hear from Don Schnure, president of 1AutomationWiz.com. The corporate is positioned in St. Louis, Mo., and it gives on-line procuring cart software program referred to as 1AutomationWiz. In line with Schnure, roughly 7,000 retailers presently use the cart.

We’ll additionally hear from a 1AutomationWiz buyer, Kim Wilson. She is the proprietor of Elite Xpressions, a web site that sells merchandise for garages.

PeC: Please present some basic background on the cart.

Don Schnure

Don Schnure: “The primary incarnation of the cart was initially developed in roughly 1998, and 1AutomationWiz was launched in 2002. The design intent was to offer a procuring cart developed by entrepreneurs for entrepreneurs. Initially the product was a easy procuring cart that tied-in autoresponders, and broadcast e mail capabilities. Fairly revolutionary in 2002, however we quickly realized that there was extra we may supply.

“A few of the largest names in advertising and marketing have contributed concepts instrumental in how the cart has modified and grown over time to fulfill the wants of on-line retailers. It has advanced to incorporate affiliate monitoring software program, advert monitoring and cut up testing software program, digital product supply, coupons, upsells and downsells presents at checkout, and rather more.

“Moreover, we provide gross sales analytics and studies, bank card processing, and the flexibility for retailers to do surveys and customized internet types. The cart helps greater than 60 cost gateways and presents PayPal integration as nicely. It has all the pieces wanted to market on-line from a single on-line management panel.”

PeC: Is it hosted, licensed, or each?

Schnure: “Hosted.”

PeC: How a lot does 1AutomationWiz value?

Schnure: “There are three completely different ecommerce packages. The Starter model is $34 monthly, or $349 yearly; the Fundamental model is $59 monthly, or $599 yearly; and the Professional model is $99 monthly, or $999 yearly.

“We additionally supply a separate Autoresponder bundle for $29 monthly, or $299 yearly (included in Fundamental and Professional variations).”

PeC: What’s your organization doing to change into PCI compliant?

Schnure: “Our community and system have been among the many first to change into PCI/CISP licensed. We preserve PCI compliance with ongoing validation from a number of safety authorities and by implementing upgrades and enhancements as wanted to make sure 100% compliance and safety always. It’s examined and scanned for PCI and safety compliance by each McAfee Safe and Belief Guard.

“Because the 1AutomationWiz software program can also be in use by different service suppliers by our ‘white label’ program, it’s not possible to checklist all the businesses that license this know-how on Visa’s International Checklist of PCI/DSS Validated Service Suppliers, although all of them use the identical PCI-certified safe community and system.

“Administratively, 1AutomationWiz operates as an impartial firm beneath the umbrella of Net.com. As just one web site itemizing is accessible per ‘safe community’ with Visa’s International Checklist presently, our community certification and approval are listed beneath the identify 1ShoppingCart [also owned by Web.com].” [Editor’s Note: 1ShoppingCart is listed on Visa’s Global List of PCI/DSS Validated Service Providers.]

PeC: What are the cart’s largest strengths?

Schnure: “Its largest strengths are the convenience of use and adaptability. As a result of it’s a hosted cart there’s nothing for the service provider to obtain or set up. Making a ‘purchase now’ hyperlink is so simple as copying and pasting a URL into your internet web page, e mail or weblog.”

Pay attention

Hearken to Don Schnure describe the evolution of 1AutomationWiz.

PeC: What are a few of its weaknesses?

Schnure: “Presently we don’t supply a web based retailer builder such as you would possibly discover with a Yahoo! retailer, and various purchasers have requested for this characteristic. The net retailer builder is definitely scheduled for launch within the subsequent quarter.”

PeC: What plans do you could have for future cart improvement?

Schnure: “We’ve a slew of latest options sitting within the queue prepared for launch within the close to future, together with the aforementioned on-line retailer builder, web site internet hosting, internet design providers, website positioning providers, emblem design, and even gross sales lead era.”

PeC: How would your cart assist an ecommerce service provider, versus the cart she or he is utilizing now?

Schnure: “There’s a lot concerned in beginning your personal on-line enterprise that it’s arduous to know simply the place to start out, not to mention what software program and instruments you’ll want. 1AutomationWiz presents each new and skilled retailers a easy, all-in-one ecommerce and advertising and marketing answer that enables them to stand up and working in a short time.

“Plus, we provide peace of thoughts in realizing that each one the ecommerce software program instruments are going to work collectively seamlessly.”

PeC: Every other ideas for our readers, who’re primarily ecommerce retailers?

Schnure: “If you happen to’re not pleased with the procuring cart you’re utilizing now, bear in mind you aren’t married to it. I’ve seen means too many circumstances of retailers feeling ‘held hostage’ by their ecommerce supplier as a result of the service provider was afraid to maneuver to a greater answer.

“It’s oftentimes definitely worth the brief time period ache of shifting to a different procuring cart supplier fairly then dropping sleep questioning in case your present ecommerce answer is on the ball with PCI compliance, tech assist, safety, and different points.”

A Buyer’s View

Kim Wilson

Kim Wilson is the proprietor of Elite Xpressions, a Corpus Christi, Texas-based firm that sells flooring, cupboards, and storage options for garages. The positioning processes roughly $2,000,000 in annual gross sales by way of 1AutomationWiz, and Wilson gives her feedback and opinions concerning the cart beneath.

PeC: How lengthy has your organization been utilizing 1AutomationWiz?

Wilson: “Since 2004. I selected it as a result of I used to be simply beginning a brand new on-line enterprise and I didn’t have some huge cash to spend. 1AutomationWiz was a cost-effective procuring cart answer that met my ecommerce wants.”

PeC: What are the cart’s largest strengths?

Wilson: “The flexibility of design, merchandise choices, computerized emails, and studies.”

PeC: How may the cart enhance?

Wilson: “The one glitch we’ve had with the cart is with transport. Though the cart is nice as a result of it calculates actual time transport value, now we have a variety of merchandise. When purchasers are shopping for a number of merchandise directly, the cart doesn’t differentiate that we’ll mix an order into one bundle subsequently making transport cheaper. If an merchandise is ready as much as calculate transport, it calculates it per merchandise.

“We even have some merchandise the place, if an order is massive sufficient, it could ship by way of freight truck. We’ve alleviated these issues by providing free transport. Prospects are more than happy to know that they gained’t be hit with additional charges, so free transport works very nicely for us.”

PeC: How would 1AutomationWiz enhance one other service provider’s enterprise?

Wilson: “As soon as an account is ready up, it’s straightforward to keep up and autonomous. After I first began my enterprise I didn’t know the place to start out with a procuring cart. I contacted a number of firms that write procuring cart software program they usually wished $25,000 or extra. For a second I assumed my enterprise concept was over. Then I discovered 1AutomationWiz, and it supplied all the pieces I wanted for my web site.”

PeC: Do you propose on persevering with to make use of the cart?

Wilson: “Sure. It meets our wants, so we gained’t be leaving.”

PeC: Every other ideas for our readers regarding the cart?

Wilson: “1AutomationWiz is a useful software for our on-line enterprise.”

Different 1AutomationWiz Websites

• The Final Chocolate Shoppe
• Windline Pacific Woodworks
• QLink-Store
• Hampton Farms
• Pure Therapeutic School