Cart of the Week: GoECart

Sensible eCommerce counts over 300 totally different buying cart techniques. On this ongoing “Cart of the Week” characteristic, we profile a selected cart, asking the cart’s house owners and customers about its strengths and weaknesses.

Right here we profile GoECart, a hosted answer with two tiers of pricing, one at $249.95 a month and the opposite at $499.95 a month. The corporate relies in Bridgeport, Connecticut, and we requested founder and CEO Manish Chowdhary to clarify the advantages of his firm’s cart. We then requested Ray Miller, proprietor of My Marriage ceremony Reception Concepts, for his analysis of the cart. My Marriage ceremony Reception Concepts is a GoECart buyer.

PeC: Please present some basic background on the cart.

Chowdhary: “The corporate was based in 2000. We work with retailers and retailers of all sizes, and we’ve got a accomplice program with main ecommerce answer suppliers.”

PeC: What are the cart’s largest strengths?

Chowdhary: “A extremely configurable content material administration system with catalog administration, website search with guided navigation, merchandising, clever SEO, one-page checkout and our accomplice program.”

PeC: What are a few of its weaknesses?

Chowdhary: “The cart is proprietary software program and is just provided as a hosted answer. So, no supply code is accessible. ”

PeC: What plans to you will have for future cart growth?

Chowdhary: “Personalization and buyer loyalty constructing options and built-in A/B and multivariate testing instruments like Google Web site Optimizer.”

PeC: How particularly would utilizing GoECart enhance a service provider’s enterprise?

Chowdhary: “Our search engine optimisation options assist retailers obtain larger natural rankings on the various search engines, and the intuitive buying expertise converts extra site visitors into paid clients and orders.”

PeC: Another ideas for our readers?

Chowdhary: “Ecommerce has matured. It’s now about relevance, personalization and buyer loyalty. GoECart helps retailers promote extra by offering a pleasant buying expertise to finish customers.”

A Buyer’s View

Ray Miller of My Marriage ceremony Reception Concepts, a GoECart website, affords his ideas on the cart.

PeC: What are GoECart’s largest strengths?

Miller: “My Marriage ceremony Reception Concepts has been utilizing GoECart since October 2003. We selected GoECart as a result of we had been in search of a versatile ecommerce answer that gave us the flexibility to regulate the look and performance of our retailer. GoECart’s largest strengths are flexibility, a user-friendly platform, a search engine pleasant URL file title characteristic and glorious website growth. Different strengths embody 99.9 % web site up-time and 24/7 technical help. GoECart additionally supplies customized growth for a further value when requested.”

PeC: What are a few of its weaknesses?

Miller: “I imagine we are able to all do higher on the subject of customer support.”

PeC: How particularly would utilizing GoECart enhance a service provider’s enterprise?

Miller: “With search-engine-friendly URL file names, dynamic internet pages for rapid web site adjustments, together with including merchandise, extra content material and buyer order administration. We use GoECart’s built-in statistical instruments to observe our each day site visitors and gross sales. This offers us an image of what’s taking place on our web site, what areas or classes inside our web site are profitable and what areas want extra work.”

PeC: Do you intend to proceed utilizing GoECart? Why or why not?

Miller: “Sure, we’ve got been utilizing GoECart for 5 and a half years. Throughout this time I periodically evaluate GoECart’s companies and performance to different widespread ecommerce carts. Time and time once more, I’ve discovered that GoECart provides us the best flexibility and help for our cash. We proceed to make use of GoECart as a result of they’re reliable.”

PeC: Another ideas on buying carts for our readers?

Miller: “Do your homework on the subject of selecting a buying cart answer. Don’t get locked right into a inflexible ecommerce cart that may value you site visitors and clients in the long term. Examine totally different buying carts and ask these questions: Do they provide a confirmed answer? Are they prepared to work with you and make adjustments based mostly upon your wants? Do they assure 24/7 technical help? What’s their web site outage historical past and assure? Will you will have the flexibleness to make your website look distinctive or similar to everybody else’s?”

Different GoECart Websites

• Suityourself.com
• Newbalancechicago.com
• Retailer.beekley.com