Cart of the Week: Shop2Cart
Sensible eCommerce counts over 300 totally different buying cart methods. On this ongoing “Cart of the Week” characteristic, we profile a particular cart, asking the cart’s homeowners and customers about its strengths and weaknesses.
Right here we profile Shop2Cart, a Boca Raton, Florida-based hosted cart. We requested Paul Ross, President of Shop2Cart, Inc., to evaluate the cart. We then requested M. J. Votypka, President of Mark Edwards Jewellery, about her opinion of the cart. Votypka makes use of Shop2Cart for Markedwardsjewelry.com, Nauticalflagjewelry.com and Skeletonfish.com.
PeC: Please present some normal background on the cart.
Ross: “The Shop2Cart platform is at the moment in model 2.1 and is a hosted resolution serving over 200 ecommerce web sites and rising every day. Shop2Cart presents a Normal license at $30 per 30 days and a Professional license at $45 per 30 days. License reductions can be found if paid in full for the yr.”
PeC: What are the cart’s greatest strengths?
Ross: “It’s rapidly activated and very simple to make use of and configure. Practically each side of the cart is well managed by means of the admin interface. Extra subtle customization is offered at a really reasonably priced value. We are able to mirror almost any present advertising and marketing collateral or branded marketing campaign.”
“Shop2Cart welcomes particular performance recommendations and might rapidly accommodate such requests with out the purple tape of different options. Our customary license is powerful with options similar to our bulk add characteristic, a e-newsletter supervisor, low cost module, coupon module, separate delivery and dealing with settings, a number of cost strategies together with Authorize.Web and PayPal, an associates program to extend publicity and gross sales and search engine-friendly product listings to call a couple of.”
“The Professional license presents the flexibility to promote downloads similar to music or e-books and permits you to embody printable coupons or firm catalogs with every product buy.”
PeC: What are a few of its weaknesses?
Ross: “Shop2Cart is a hosted resolution so it’s not accessible in a boxed model.”
PeC: What plans do you have got for future cart improvement?
Ross: “We’re finishing an improved delivery module to permit storeowners to combine with UPS, FedEx and USPS. It at the moment permits storeowners to set delivery with choices similar to weight-based, flat-fee and no-fee and in addition helps separate home and worldwide charges.”
PeC: How particularly would utilizing Shop2Cart enhance a service provider’s enterprise?
Ross: “It permits storeowners to stand up and operating rapidly, simply and affordably. It permits storeowners to focus extra on responding to their buyer wants than studying tips on how to use their shops. Our platform can be search engine-friendly and rapidly will get shops listed in search engine rankings.”
PeC: Another ideas for our readers?
Ross: “All too typically, potential storeowners are unfamiliar with the know-how accessible. They’re simply wooed by options with 1000’s of reporting objects and fancy retailer creation instruments solely to later study they’re paying an excessive amount of for know-how they don’t want and isn’t search engine pleasant.”
“Shop2Cart was born out of the need to offer reasonably priced, user-friendly and useful software program to get you promoting now and mean you can add performance as you want and should you want it.”
The View of a Buyer
M. J. Votypka owns three Shop2Cart websites, Markedwardsjewelry.com, Nauticalflagjewelry.com and Skeletonfish.com. She presents her views on the cart.
PeC: What are Shop2Cart’s greatest strengths?
Votypka: “I’m not a pc wizard. We had three different websites constructed for us which are so troublesome to make use of I needed to rent folks. Shop2Cart is a buying cart for the novice in addition to the professional. It’s very easy to make the most of and work on myself. If I’ve a query, Paul will get proper again to me. He additionally does updates with buyer requests to make it higher. Buyer help is an enormous take care of him. We’ve been burned earlier than, so it’s good to have the ability to say Shop2Cart is ideal for small enterprise wants.”
PeC: What are a few of its weaknesses?
Votypka: “None that I can see. I had one website that was digital catalog he become a retail website. I’m allowed be to be inventive with the entrance of the location, and I haven’t seen any limitations. I can’t even foresee any limitations with a big enterprise. Once I’ve advised him there’s one thing I’d like so as to add to the cart, Paul tells me he’s creating an replace for it and it will get completed rapidly.”
PeC: How particularly would utilizing Shop2Cart enhance a service provider’s enterprise?
Votypka: “A hundred percent help. We knew we had hassle with our legacy product as a result of one time we had slashes in our product data. Our cue numbers had slash bars, which is a command management, however he designed a patch for us. This took others two years and 1000’s of {dollars}, and he mounted it quickly and had it working.”
PeC: Do you intend to proceed utilizing Shop2Cart? Why or why not?
Votypka: “Oh, sure. We’re altering over one website now from a wholesale retailer to a retail retailer. Shop2Cart is sensible in that it permits organizations like us to listing our merchandise as a ‘wholesale retailer,’ however the value doesn’t present until they’re a registered consumer authorized by us. It’s an choice that Shop2Cart presents which permits us to promote to a distinct market than our customary retail retailer with finish customers. Paul’s creating it so we all know it’ll work for us. There aren’t any restrictions. I’m even recommending it to different folks.
PeC: Another ideas on buying carts for our readers?
Votypka: “They should know what they want, what they’re attempting to market and the way they’re presenting their product. Once you’re attempting to offer folks your imaginative and prescient with out drawing footage, it’s laborious for most individuals to get what you’re attempting to do. Paul shocked me as a result of he went previous what I used to be in search of.”
