Dune Appoints Former Ralph Lauren Ecommerce Director Rob Silsbury
Main British retailer The Dune Group have employed one of many hottest abilities in ecommerce in Rob Silsbury, their new Ecommerce and Advertising and marketing Director. Silsbury, the previous Senior Director, Advertising and marketing and Ecommerce (EMEA) at Ralph Lauren has over 20 years expertise in advertising and marketing and ecommerce and can be liable for strengthening the Dune model in addition to overseeing the corporate’s digital advertising and marketing to maximise their on-line gross sales. The position has been created only for Rob Silsbury. Speaking concerning the appointment, the Chief Govt of The Dune Group John Egan stated:
“Rob’s appointment comes at a really thrilling time with our continued funding in advertising and marketing and the merger of the ecommerce and advertising and marketing groups into one collaborative division as key areas of focus. Rob will assist us discover new methods to innovate in an aggressive and ever altering market and showcase our manufacturers in essentially the most thrilling, new, and handy methods potential.”
Joyful about his new appointment, Rob Silsbury, who can be reporting on to John Egan stated:
“The alternatives are huge and whereas we have already got some unbelievable improvements in place corresponding to a buyer dealing with single view of stock throughout channels, I’m assured that we will elevate our manufacturers, develop a best-in-class digital technique and supply a really seamless expertise for our clients throughout all channels.”
Who Is Rob Silsbury?
Rob Silsbury has an enormous quantity of expertise in each ecommerce and advertising and marketing stretching over twenty years. From 2004 to 2006, he was Head of Buyer Acquisition and Web Advertising and marketing (Journey) at Saga, the place he remained till 2008, having been Head of Web (Journey) after which lastly Group Head Of Web.
Shifting onto Boden, the main British garments retailer, Silsbury labored there for 2 years because the Head of Buyer Acquisition, being liable for all buyer acquisition exercise and on-line advertising and marketing with a view to driving progress, leading to a document 12 months for brand spanking new buyer quantity and effectivity.
Contemporary from this success he moved onto the position of Advertising and marketing Director at Glasses Direct and Sun shades Store the place he had full accountability for advertising and marketing, model communications and PR. Reorganising the advertising and marketing perform throughout the group, he improved efficiencies and decreased CPA by 60%.
Following this, Rob Silsbury moved on to be Ecommerce Director (Europe) at Tiffany & Co the place the place he was liable for all direct gross sales channels in addition to digital and direct advertising and marketing. Exceeding gross sales targets, Rob Silsbury then moved to his most up-to-date employer, Ralph Lauren, the place he has been profitable in quite a lot of roles. Beginning out as Senior Director, Advertising and marketing and Ecommerce (EMEA), he met and exceeded progress targets in each 2013/14 and 2014/15. 2015 noticed him take up an interim position as SVP, Digital and Ecommerce (EMEA) the place he as soon as once more exceeded targets in each 2015/16 and 2016/17. Returning to his Senior Director, Advertising and marketing and Ecommerce (EMEA) position in October 2016, he remained there till taking over his new place as Advertising and marketing and Ecommerce Director for The Dune Group.
