Cart of the Week: VevoCart

There are extra than 500 on-line procuring carts. And every week we function one, interviewing each the cart’s developer and a buyer. “Cart of the Week” is just not a evaluate or an analysis, however somewhat a chance to find out about a procuring cart from the individuals who construct it and use it.

This week, we’ll hear from John Panyavorachart, co-founder and CEO of Vevo Techniques, builders of VevoCart. The corporate is positioned in Bangkok, Thailand, and its procuring cart presently serves round 6,000 customers.

We’ll additionally hear from a VevoCart buyer, Stephen Bowden, director of promoting and operations for Tres Beau, a website that sells marriage ceremony equipment.

Sensible eCommerce: Please present some normal background on the cart.

John Panyavorachart

John Panyavorachart: “The primary launch was in 2006 and model 4 was simply launched. The software program is written in C# ASP.NET 2.0, and the cart is designed to supply an entire ecommerce resolution with an intuitive and user-friendly interface. It’s easy for retailers and prospects to make use of and perceive. The structure is designed so builders can perceive the supply code, and customise or prolong it simply.”

PeC: Is it hosted, licensed, or each?

Panyavorachart: “Licensed.”

PeC: How a lot does VevoCart value?

Panyavorachart: “It’s obtainable in a Skilled model for $259, and a Deluxe model for $350. Each variations include free e mail assist and upgrades for six months. There are not any transaction charges, and no ongoing charges.”

PeC: What’s your organization doing to develop into PCI compliant?

Panyavorachart: “The newest launch has complied with PCI necessities. VevoCart 4 is presently being audited to develop into PA-DSS licensed.” [Editor’s Note: As of this writing, VevoCart is not currently named on The PCI Security Standards Council’s list of validated payment applications.]

PeC: What are the cart’s largest strengths?

Panyavorachart: “VevoCart gives full options for many ecommerce wants, and storefronts are straightforward for retailers and guests to make use of. It’s designed to be extra satisfying to make use of, with an intuitive and user-friendly interface that leads to a greater person expertise.

“The VevoCart platform is versatile and configurable, requiring much less customization effort, and the license contains the complete supply code. This permits prospects to additional modify functionalities, add options, and regulate the feel and appear of an internet store, with no further value.

PeC: What are a few of its weaknesses?

Panyavorachart: “As of the present model, we don’t but have a printed API [application program interface]. We now have additionally acquired options about including storefront templates. Lastly, some prospects may require a VB.NET model, which isn’t obtainable.”

PeC: What plans do you’ve for future cart improvement?

Panyavorachart: “We frequently enhance the standard of the software program, for each retailers and builders. We plan to supply extra flexibility for builders by publishing a VevoCart API. We may also enhance in efficiency and scalability.”

PeC: How would your cart assist an ecommerce service provider, versus the cart she or he is utilizing now?

Panyavorachart: “VevoCart is a search engine pleasant cart. Merchandise, providers and contents are being crawled and listed successfully. This will increase probabilities to get seen. Retailers can reap the benefits of natural search engine marketing with URL rewriting, automated sitemap, and automatic meta info. This reduces the necessity for paid advertising campaigns.

“VevoCart helps retailers with ready-to-use promotional instruments. Retailers are in a position to provide reductions, create affiliate applications, cross-sell merchandise, and submit product feeds to in style procuring comparability networks.”

ListenListen to John Panyavorachart focus on launching VevoCart after he returned to his native Thailand from the U.S.

PeC: Another ideas for our readers, who’re primarily ecommerce retailers?

Panyavorachart: “Most retailers are in a rush to launch an internet retailer with out taking time to perform a little research. A service provider must have a transparent understanding of his or her services and products, and good analysis is significant.

“Know the power of your gives in opposition to your rivals, and spotlight your strengths. It should impress your guests, and might significantly enhance conversions.

“Lastly, take note of monitoring and measuring your campaigns. There are many free instruments obtainable.”

A Buyer’s View

Stephen Bowden is director of promoting and operations for Tres Beau, a marriage equipment retailer based mostly in Sydney, Australia. Its web site makes use of VevoCart to promote hand-made invites, jewellery, night baggage, hair combs, and different bridal equipment, with a gross earnings of round $100,000 per yr. Bowden can also be managing director for Click on IT Options, an online design and software program improvement firm. He supplies his feedback and opinions about VevoCart beneath.

PeC: How lengthy has your organization been utilizing VevoCart?

Stephen Bowden

Stephen Bowden: “Tres Beau has been utilizing VevoCart for the final yr to run its on-line retailer. We began growing the software program in about August 2008, after which went dwell with the web site in February 2009.

“We determined to decide on this software program as a result of we appeared round at a variety of various software program, like Microsoft Commerce Server and Intershop, however the scale of those various options appeared an excessive amount of centered on an enterprise scale. They provided a variety of performance, however for the scale of Tres Beau, we might solely use about 20 p.c. VevoCart provided every little thing we wanted and the licensing for it was value efficient. It permits us the liberty to customise the web site and apply our personal enterprise logic.

“We’re presently another resolution to convey extra advertising options to isolate buyer tendencies, and Model 4 of VevoCart seems like it’ll fill this hole. So, we plan to improve to the brand new model within the coming weeks.”

PeC: What are the cart’s largest strengths?

Bowden: “Strengths can be the licensing value, and the flexibleness to have the ability to fully customise the supply code with ease. VevoCart supplies all of the supply code required to drive the mission, so we have now been in a position to customise each side from the web site’s front-end, back-office, procuring cart and cost gateway.

“Additionally VevoCart has designed a cost gateway that may be simply modified so as to add various cost gateways. This was helpful for us as a result of we wished emigrate an Australian service provider to carry out real-time bank card processing from the VevoCart checkout. We have been in a position to tailor the web site to include our {custom} enterprise guidelines into the appliance in order that we have now an answer which is custom-made to our wants.”

PeC: How might the cart enhance?

Bowden: “Within the present model we’re utilizing, it could be good for the cart to include extra advertising instruments within the back-office part. We now have needed to write numerous modules to trace our prospects’ tendencies, similar to gadgets in cart, go online exercise, and others. This seems to have been corrected in model 4, so will probably be a definitive motivator for us to improve to the brand new model within the close to future.

“One other problem was utilizing Microsoft IIS7 to run VevoCart. A little bit of tweaking was required to get the Tres Beau website operating on this internet server. Thankfully, VevoCart offered a complete information with steps to change IIS 7 to run this launch of the software program.”

PeC: How would VevoCart enhance one other service provider’s enterprise?

Bowden: “Just by offering the flexibility to streamline the method of configuring an ecommerce store on-line. Since it’s cost-effective and simple to make use of, it’s good for beginner customers who’ve little expertise with ecommerce web sites, however are excited to start out their very own on-line enterprise.”

PeC: Do you intend on persevering with to make use of the cart?

Bowden: “We plan to proceed utilizing this cart for some time since there isn’t a right away plan to improve to a different resolution. The one motivation for us to maneuver to a different resolution in future can be when our enterprise expands. We are going to need a cart resolution to combine with the remainder of the enterprise, and we’ll want extra highly effective advertising evaluation within the back-office to assist decide buyer tendencies to help with advertising the positioning.”

PeC: Another ideas for our readers in regards to the cart?

Bowden: “When you’ve got a small enterprise, or are contemplating opening your first ecommerce web site, then this can be a good resolution for you. It supplies ease-of-use and all the mandatory performance to get what you are promoting on-line with ease. There may be even assist for utilizing Microsoft Entry database, so, when you don’t need to spend so much on internet hosting, that is another possibility.”

Different VevoCart Websites

• Skateboards | Professional
• Waldor Orchids
• SimplyStamps
• FarmCare
• Iconic Lights