77% of back-to-school buyers buy on-line

Digital Commerce 360 and Bizrate Insights surveyed 1,375 internet buyers in August 2021 about their back-to-school purchasing habits. Of this group, 511 respondents have been back-to-school buyers. (The remaining shoppers didn’t have scholar youngsters or didn’t make any school-related purchases.)

37% of back-to-school buyers bought extra on-line this back-to-school season than in 2020. General, 77% of back-to-school buyers did some purchasing on-line. This consists of 30% who did greater than half of their purchasing on-line. General, buyers have been in search of promotions, with many prioritizing free transport. Customers shopped with Amazon, Walmart and Goal essentially the most. However a number of the hallmark challenges of 2021 additionally got here by way of within the survey knowledge, as greater than 1 / 4 (26%) of buyers needed a product that was out of inventory and 6% mentioned retailers canceled an order they’d positioned.

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